Written by: RIZKY MAULANA AL-FAUZY
In the world of music, there is a strange dissociation between what the public thinks will make it big or who has what it takes to make it to the top compared to which artists actually become superstars. If you are looking to become a famous Singer, you should go through years of vocal lessons. But don’t think that if you don’t have the best voice (technically speaking), you don’t have a shot at succeeding. You will need the following four things and you’ll also need to truly believe you have what is required to become what’s missing from the music world, and then to fill that void.
1. A Voice
A lot of people assume that in order to be a professional Singer, you need to have a top-notch, powerhouse voice that can break windows and blow the roof off of any building you’re performing in. This would certainly be nice, but it’s not necessary, and, in fact, there are times when it’s not even the best option.
Look at some of the biggest vocalists in the music industry — Katy Perry, Kesha, Rihanna…the list goes on and on — none of these people are the best Singers who have ever come along, but they are some of the greatest and most successful pop superstars of all time. They may not have the range, but they know what they are doing, and they know what songs work for them, how to carry them, and how to command a room. They were chosen by A&R people and executives at record labels, despite some of their vocal shortcomings, and there’s nothing to say you can’t earn this attention as well.
2. A Name
When you pick your name as a Singer, think long and hard before you finalize a decision, because once you do, you’re going to need to stick with it for some time. Your name should be something that stands out and is immediately memorable. It should be the sort of name that sells music, but which can also be used for many other purposes because you never know if you’ll end up becoming the next major star in the music world who branches out to other fields.
Your name is your brand, and while it might not be worth millions just yet, you should prepare for such a future. You want to make it a powerful, valuable one.
3. A Look
Have you ever been at a music festival or a concert and seen somebody walking by and immediately thought, “That person is a musician!” Was it their hair? Their clothing? Perhaps tattoos and accessories? Think about what made them stand out, and what makes the musicians who top the charts and release the art you love to consume immediately recognizable, and then think about how you can emulate this, but in your own way.
As a musician looking to make it big, you should have a “look.” What this means differs from person to person, as it should. Maybe you’ll have a unique haircut or color. (Think Hayley Williams from Paramore when the band first made it big). Maybe you will stick to wearing one color or a certain kind of garment. Perhaps a certain style works well for you.
4. A Style
These days, genre means less to most young music fans than it has in the past. However, it hasn’t completely been done away with (at least not yet). As you start creating, you’ll find your music falling into one genre or another, or perhaps several, and that process is natural. It’s based on what you love and what you spend your time listening to, and you should allow it to happen because it is part of the creative process.
Blending genres and mixing styles in inventive ways is what music is all about. It’s important to help an artist stand out these days, but fitting into a certain category can also help. Being able to describe your music as almost anything, from “rock” to “dubstep-meets-folktronica” is key, at least when you first get started. Not having a chosen genre or a way to describe your tunes isn’t of use to those who might want to work with you, such as record labels, A&R professionals, or booking people, and it makes it difficult for those running stores and streaming platforms.